10 articles in this category
Recycling is a good start, but it's not enough. We've been told for decades that if we just sort our plastics and paper, we're doing our part. But the...
You're a product manager at a mid-sized electronics firm. The CEO just announced a sustainability target: reduce virgin material use by 30% in three y...
Introduction: Why Circular Models Are the Next Evolution in Business StrategyIn my practice over the last decade, I've seen countless companies approa...
Introduction: Why Circularity Isn't Just Environmental—It's Strategic BusinessIn my two decades of advising companies on sustainable transformat...
For years, the sustainability conversation has centered on recycling. But recycling is a downstream fix—it happens after waste is created, and it ofte...
Imagine a company that never runs out of raw materials because it designs everything to be taken back, reused, and remanufactured. That's not a fantas...
Introduction: Why Circular Models Are No Longer OptionalIn my practice over the past decade, I've seen a dramatic shift in how businesses approach sus...
Recycling feels good—but it's not a business model. For years, companies have focused on improving recycling rates as their primary sustainability eff...
Recycling is the gateway drug of sustainability. It feels good, it's easy to understand, and it's better than sending everything to a landfill. But fo...
Every year, tons of usable material ends up in landfills because linear business models treat waste as an inevitable byproduct. But a growing number o...